Atlas Diagnostics, a diagnostic imaging services provider, has unveiled a new brand identity and website as part of its strategic growth plans, alongside the appointment of key senior executives.

Atlas supports NHS Hospital Trusts, Community Diagnostic Centres, and private healthcare organisations by addressing capacity challenges in radiology departments. It offers on-site staffing, remote reporting, and advanced teleradiology services, performing over 40,000 examinations each month. As Atlas expands beyond the North West, its new brand reflects its shift to a national presence while staying true to its core values that underpin its success – its people, excellence and commitment to doing things differently.

The rebrand comes in response to the company’s significant growth and its ongoing commitment to offering innovative and flexible radiology reporting solutions to healthcare providers. It also aims to connect with patients and the people at the heart of the business, ensuring the brand resonates with everyone involved in delivering and receiving care.

Dr. Paul Wheeler, Managing Director of Atlas Diagnostics, said: “This rebrand intends to represent a bold statement about our ambitions. Atlas is committed to pushing boundaries, embracing new technologies, and expanding our services to meet the needs of the healthcare industry. As we continue to grow, this new identity reflects our dedication to innovation, excellence, and above all, people - firmly positioning us as a leading healthcare services provider.”

The rebrand process was a collaborative effort, between Atlas’ design agency and internal stakeholders over a three-month period. Atlas worked closely with its design partner, Holdens, to create a brand that resonates with both healthcare professionals and patients. The result is a bold, vibrant identity that reflects the forward-thinking nature of the company.

To support its next phase of growth, Atlas has also strengthened its leadership team with the appointment of Richard Carrick as Chief Financial Officer and Matthew Beardsmore as Commercial Director. These hires bring a wealth of experience and will be responsible for driving the company’s strategic goals. 

In addition, Atlas is creating various clinical recruitment opportunities for roles such as Radiologists, Sonographers, Midwife Sonographers, Vascular Technologists, Senior MRI and CT Radiographers and support workers, further supporting its expanding operations across the UK.